Thursday, Sep 16, 2021
7-Eleven and Riot Grrrl Band, Froggy, Release "Cheesiest" Music Video Ever
Philly-area High School Girl Band Sings the Praises of 7‑Eleven's Iconic Nachos
IRVING, Texas (Sept. 16, 2021) -- Love 7‑Eleven nachos? Probably not as much as Froggy, the riot grrrl punk rock band out of Doylestown, Pennsylvania. Bandmates Morgan, Brooke and Fiona caught the attention of 7‑Eleven with the release of their song and smartphone-shot music video, "7‑Eleven Nachos," in January of this year.
Instead of just giving the video a reshare and a comment, 7‑Eleven took their social response to a new level. To applaud Froggy's creativity and honor their extreme love of nachos, 7‑Eleven and Froggy worked together to produce a professional music video of the song – all on the convenience retailer's dime. The "7‑Eleven Nachos" video has officially dropped across 7‑Eleven's Instagram, YouTube, Twitter, Facebook, and TikTok channels.
But this is nacho typical music video. For one, it's cheesy— really cheesy. Like 200 pounds of decadent nacho cheese, cheesy. Bandmates Morgan, Brooke, and Fiona are rocking signature black leather jackets with a cheesy style twist. As an ode to the song's original Instagram video, the video was shot at their hometown Doylestown 7‑Eleven® store, with local customers and the band's personal friends and family appearing as extras.
"Froggy's song is over-the-top enthusiastic about their love for 7‑Eleven nachos," said 7‑Eleven Senior Vice President and Chief Marketing Officer, Marissa Jarratt. "It perfectly personifies our 'Take it to Eleven' campaign that celebrates the wild ways our customers make us a part of their daily lives. The music video is our thank-you to Froggy for creatively celebrating something we both love."
The video also celebrates the return of 7‑Eleven's new and improved nacho cheese, which brings back the traditional style and classic taste by popular demand.
"The song started for fun when we went to 7‑Eleven one day to get Nachos," said Brooke, Froggy bass player and songwriter. "It's so cool to see that the brand actually loved it and wanted to film a professional video with us in our hometown."
Getting hungry after watching the video? 7‑Eleven nacho-lovers can customize their tortilla chips with hot melted cheese and chili sauce, jalapeños, salsa, diced tomatoes, onions, and pico de gallo from the condiment bar at no additional cost. Don't forget nacho cheese also makes a great topping for a Big Bite® hot dog.
Customers ready to take their love of 7‑Eleven and its nacho cheese to Eleven are encouraged to join 7Rewards® for exclusive offers and other discounts. With 50 million members and counting, 7Rewards is the popular proprietary loyalty program found in the 7‑Eleven app, where customers can earn and redeem points on most purchases – including 7‑Eleven Nachos.
About 7‑Eleven, Inc.
Are you still reading this? Awesome. Most people stop when they get to the small print. But not you! You get to read the cool stuff. 7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. They don't like to brag, but they invented convenience stores. For real. Google it. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 77,000 stores in 17 countries and regions, including nearly 16,000 in North America. 7–Eleven, Inc. operates Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. Mmmmm, tacos. 7‑Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program with more than 50 million members, place an order in the 7NOW® delivery app available throughout the US, or rely on 7‑Eleven for bill payment service, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram. Also, they trademarked the word "Brainfreeze." No lie. Thanks for sticking with this. You're unstoppable.