“Give the customers what they want,
when and where they want it.”
— Joe C. Thompson Jr.
“Give the customers what they want,
when and where they want it.”
— Joe C. Thompson Jr.
We strive to be the first choice for convenience for our customers - anytime, anywhere. To do that, we make our customer’s day a little more awesome by delivering fast, personalized convenience – when, where and how they want it.
To lead, we serve. 7‑Eleven has always been about serving the needs of others – which is why customer-obsession and servant leadership is at the core of everything we do. We live by our Values and Leadership Principles so we can best serve our customers, our stores, our Franchisees, and our communities – every single day.
As proud founders of the world’s first convenience store, 7‑Eleven’s top priority has always been to give customers the most convenient experience possible to consistently meet their needs. 7‑Eleven aims to be a one-stop shop for consumers – a place people can always rely on to deliver what they want, when, where and how they want it. This goal continues to shape 7‑Eleven’s ethos, driving 7‑Eleven’s expansion into operating Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits, with locations, as well as proprietary products and services including 7NOW®, 7Rewards®, Speedy Rewards® and 7‑Eleven Fleet™, throughout the U.S.
7‑Eleven, Inc. is the premier name in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7‑Eleven stores, 7‑Eleven, Inc. operates and franchises Speedway®, Stripes®
Speedway operates in 36 states across the U.S., predominately in the Midwest and East Coast. In May 2021, 7‑Eleven acquired 3,800 Speedway Stores from Marathon Petroleum Corp., increasing 7‑Eleven’s total number of stores to more than 13,000 in the U.S. and Canada and allowing 7‑Eleven to bring convenience to more customers than ever before.
Stripes Convenience Stores operates predominantly in Texas and Louisiana. Food offerings are available in more than 450 of its stores, primarily under the proprietary Laredo Taco Company® brand. In January 2018, 7‑Eleven acquired 1,030 Stripes Stores.
Laredo Taco Company is 7‑Eleven’s take on authentic Mexican food, and is famous for its authentic tacos, which are served on flour tortillas made fresh every day, and its salsa bar offering a wide selection of salsas and pico de gallo. Customers can find specialty tacos and meals that are not always seen in quick-serve Mexican restaurants, such as authentic barbacoa, chorizo, carne asada, carnitas, and breakfast tacos made with fresh-cracked eggs.
Raise the Roost Chicken & Biscuits is 7‑Eleven’s Southern-inspired chicken concept restaurant. Billed as “Chicken Worth Crossing the Road For,” Raise the Roost Chicken & Biscuits presents a simple menu with made-to-order and grab-and-go options: fried chicken tenders hand-breaded with a proprietary blend of Southern spices, flaky freshly baked biscuits, bone-in and boneless wings handspun with “made in coop” sauces, chicken sandwiches, and breakfast sandwiches.
Through 7NOW® and third-party delivery providers, we offer best-in-class delivery of food, convenience, and grocery items. Delivery via 7NOW is available throughout the U.S. and Canada, providing 24x7 delivery in about 30 minutes or less of over 3,000 products, including groceries, over-the-counter medicines, household goods, a range of food and beverage options including pizza and Slurpee drinks, beer and wine and more. The 7NOW delivery business doubled in 2021 and continues to grow.
Launched in 2015, 7Rewards® is 7‑Eleven’s best-in-class loyalty program where customers are rewarded for every dollar spent. 7Rewards members have access to a suite of features within the 7‑Eleven app, including Mobile Checkout, 7‑Eleven Wallet, Fuel Loyalty and 7NOW.
Speedy Rewards®, launched in 2004, allows Speedway customers to earn points on both merchandise and fuel purchases. Points can be redeemed for snacks, drinks or more using the Speedy Rewards mobile app.
Fuel has been part of the 7‑Eleven® convenience offering since 1928, and is now available at 8,000 locations across the US. The 7‑Eleven Fleet™ Universal card allows drivers and/or driving fleets to save up to 7¢ per gallon on gasoline and up to 10¢ per gallon on diesel across 7‑Eleven’s fueling network of 7‑Eleven, Speedway®, Stripes®, and APlus® stores—including locations where we collaborate with other major U.S. fuel brands such as ExxonMobil, Sunoco, Valero and more.
The Trans@ct by 7‑Eleven® Prepaid Mastercard® offers cardholders an alternative to traditional banking so they can receive direct deposit payments such as government benefits or paychecks sooner. After registration and activation, all funds loaded onto Trans@ct by 7‑Eleven card accounts are FDIC-insured. Customers can purchase a Trans@ct by 7‑Eleven card at participating 7‑Eleven® stores or apply online.
We are proud to work with a variety of national and community organizations to provide relief where it’s needed most.
7‑Eleven, Inc. took home Gold in the retail category for the 2022 Effie Awards for its “Take it to Eleven” campaign. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effie Awards recognizes any and all forms of marketing that contribute to a brand's success.
7‑Eleven, Inc.’s acquisition of 3,900 Speedway stores was recognized by D CEO magazine as one of the region’s top transactions in the publication’s $1 billion+ Deal of the Year category for its 2022 Mergers and Acquisitions Awards.
The Loyalty360 Awards aim to recognize brands building stronger and deeper loyalty with their customers in a proactive, meaningful and measurable way. This award recognizes 7‑Eleven’s multi-faceted campaign with Feeding America that provided meals to families facing hunger.
The In2 SABREs recognize superior achievement in branding, reputation and engagement. The awards showcase organizations' ability to navigate — and thrive — in an increasingly complex and fast-moving world. In2 is a short form for insight and innovation, two qualities that are in greater demand than ever before and critical in helping brands form meaningful connections with their audiences amid a rapidly-changing landscape. 7‑Eleven’s Gamers’ Paradise took home the in2 Award in the category of Best Use of Gamification/User-Generated Contests.
The Modern Retail Awards honor the retailers that powered through the changes and uncertainty brought about in 2021. 7‑Eleven was recognized for its ability to provide frictionless experiences such as mobile checkout, a digital wallet and 7NOW Delivery.
7‑Eleven’s “Take It To Eleven” campaign was selected as a winner in the cross-cultural campaigns category.
The Innovation Awards, presented by Dallas Innovates and D CEO, honors trailblazing North Texas individuals and companies who are shaping the future of their industries. 7‑Eleven was recognized as the 2022 Innovation in Marketing winner following a year of creative campaigns that engaged and rewarded customers.
The Franchise 500 list aims to highlight the industry’s top chains that have displayed resiliency and exceptional performance in five categories - cost & fees, size & growth, support, brand strength, and financial strength and stability. 7‑Eleven placed number nine on the list, receiving the highest placement of any C‑Store this year.
This list compiles the industry’s top performing chains throughout the year and acts as a tool that highlights trends in the industry. As the largest chain in the C‑Store industry, 7‑Eleven continues to lead. 7‑Eleven also earned the number one spot in 2019 and 2020.
The Cold & Frozen Beverages Innovator of the Year award recognizes the C‑Store chain that shows an exceptional level of innovation within the category each year. In 2021, 7‑Eleven introduced a number of exciting flavor concepts and other beverage-related innovations such as the never-before-seen stay-cold cups, which intrigued the judges. This is 7‑Eleven’s third time winning this award.
The Loyalty360 Awards aim to recognize brands building stronger and deeper loyalty with their customers in a proactive, meaningful and measurable way. 7‑Eleven’s dedication to providing customers with a convenient and effective digital experience through the 7‑Eleven app and 7Rewards loyalty program was recognized by judges as a game changer in the C‑Store and loyalty spaces.
CSP's Top 202 Growth Chains list details the largest chains in the convenience store industry and the biggest M&A stories of the past year. 7‑Eleven held on to its number one spot from 2020 due to its exponential growth over the last year, including the recent Speedway acquisition, Evolution Store and restaurant concept expansion.